The attitudes of Malaysian students towards advertising
Advertising is one of the four components impromotion mix. It has been considered as an important tool by firms...
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The Relationship between Strategic Information System and Business Strategies in Malaysia
The relationship between strategic information system and business strategy of the firm has often been raised among...
Measuring Readiness, Acceptance and Satisfaction of Innovative Digital Economy: Preliminary Findings
The paper addresses the need to investigate the social, cultural, and consumer environmental factors that help build a...
The attitudes of Malaysian students towards advertising
Advertising is one of the four components impromotion mix. It has been considered as an important tool by firms...
Exploring Influences of Consumer Socialization Agents on Branded Apparel Purchase among Urban Malaysian Tweens
Tween consumers today interact with brands, television media and friends as their main agents of socialization. These...
Marketing in Venus: Perspectives from the Heart
Marketing in Venus: Perspectives from the Heart is a book on Marketing with the emotional attachment. It emphasizes...
Selling With Heart and Soul: Transform Yourselves to be Sales Superstars
The old paradigm in business talks about mass production and selling to the masses with a particular product or...
Determinants and Influence of Wives’ Sex Role Orientation in Urban Family Purchase Decision Making in Malaysia
Changes in the socio-cultural environment such as emergence of women with dual careers entail that dimensions of their...
Income diversification for future stable Economy in Saudi Arabia: an overview of the tourism industry
Since the fall of global oil price in 2014, OPEC leader countries start reducing their dependence on oil income. Saudi...
The Antecedents of Brand Equity Development on Malaysian Interment Service Providers
This study attempts to identify the critical antecedents in the formation of solid brand equity in Malaysian Internet...
Sourcing Practices of Manufacturers in the Malaysian Electronics and Electrical Products Industry
The main objective of this stud}’ was to identify the sourcing practices currently followed in the electrical and...
Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust
Awareness about environment has found its place in consumer’s mind set. During the past decades, consumers considered...
