Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products

by Prof. Datuk Seri Dr. Md Zabid Abdul Rashid, Prof. Datin Paduka Dr. Samsinar Md Sidin and Siti Hawa Daud

Proceedings of the 1996 Multicultural Marketing Conference.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham


This paper examines the Malaysian consumers attitudes and purchases toward local versus imported made goods. More specifically, this paper investigates the consumers preference for local and imported products, types of products preferred, and the country-of-origin, and the factors determining the consumers preference for local and imported products. Based on a sample of 116 respondents, the results showed that Malaysian consumers preferred local made products to imported ones, the implications are also discussed.

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