The attitudes of Malaysian students towards advertising

by Prof. Datuk Seri Dr. Md Zabid Abd Rashid, Prof. Datin Paduka Dr. Samsinar Md Sidin

Analisis Jilid 2, bil. 1.

Abstract

Advertising is one of the four components impromotion mix. It has been considered as an important tool by firms directing lpersuasive communication to potential buyers. The purpose is to enhance buyer’s response to the products. or services offered by the firm, thus increasing its profitability.

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