The attitudes of Malaysian students towards advertising

by Prof. Datuk Seri Dr. Md. Zabid Abdul Rashid, and Prof. Datin Paduka Dr. Samsinar Md. Sidin

2010

Abstract

Advertising is one of the four components impromotion mix. It has been considered as an important tool by firms directing persuasive communication to potential buyers. The purpose is to enhance buyer’s response to the products or services offered by the firm, thus increasing its profitability.

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