Pakistan-Malaysia Relationsin Higher Education KMC > Journal / PublicationPakistan-Malaysia Relationsin Higher EducationProceedings of One – Day International... Read More
Understanding the Individual Values of Working and NonWorking Wives in Malaysia Changes in the socio-cultural environment such as the emergence of dual career for women are seen to be an influence... Read More
The Influence of Emotional Labour Strategies on Customer Satisfaction and Word of Mouth Recommendations in Group Tours Service employees are required to create and maintain a positive emotional disposition during a service encounter to... Read More
Measuring Customers’ Perceived Service Quality in Hotel Industry This research attempts to study customer’s perceived service quality in the hotel industry. This paper aims to... Read More
Sustainable Organizational Capability : Areflection On The Main Building Blocks In this article, we examine the critical leadership practices that herald the capacity of public agencies to... Read More
Differences between service quality and customer satisfaction: Implications from tourism industry Researchers in marketing field attempt to differentiate between service quality definition and customer satisfaction... Read More
Effects of emotional labor on customer outcomes: tourists’ perspectives Research on service employee emotions has gained much attention since the quality of service delivery relies heavily... Read More
Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective Like many other service organizations, higher education institutions may want to review their marketing strategies in... Read More
Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products This paper examines the Malaysian consumers attitudes and purchases toward local versus imported made goods. More... Read More
Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families The objectives of this study are to investigate the degree of wives’ involvement and the effects of sex role... Read More
Antecedents Of Satisfaction In The Emerging Digital Economy : A Case Study In An Urbanised Setting. The digital economy is the new wave of economy sweeping the world. Countries that have positioned themselves to be... Read More
Satisfying Women’s Status Desires : Role of Money Attitude and Consumer Vanity in Status Consumption The recent financial crisis brought a decline in social status. As economy recovers, consumers restore their status by... Read More