Pakistan-Malaysia Relationsin Higher Education
KMC > Journal / PublicationPakistan-Malaysia Relationsin Higher EducationProceedings of One – Day International...
UR JOURNALS & PUBLICATIONS
Understanding the Individual Values of Working and NonWorking Wives in Malaysia
Changes in the socio-cultural environment such as the emergence of dual career for women are seen to be an influence...
The Influence of Emotional Labour Strategies on Customer Satisfaction and Word of Mouth Recommendations in Group Tours
Service employees are required to create and maintain a positive emotional disposition during a service encounter to...
Measuring Customers’ Perceived Service Quality in Hotel Industry
This research attempts to study customer’s perceived service quality in the hotel industry. This paper aims to...
Sustainable Organizational Capability : Areflection On The Main Building Blocks
In this article, we examine the critical leadership practices that herald the capacity of public agencies to...
Differences between service quality and customer satisfaction: Implications from tourism industry
Researchers in marketing field attempt to differentiate between service quality definition and customer satisfaction...
Effects of emotional labor on customer outcomes: tourists’ perspectives
Research on service employee emotions has gained much attention since the quality of service delivery relies heavily...
Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective
Like many other service organizations, higher education institutions may want to review their marketing strategies in...
Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products
This paper examines the Malaysian consumers attitudes and purchases toward local versus imported made goods. More...
Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families
The objectives of this study are to investigate the degree of wives’ involvement and the effects of sex role...
Antecedents Of Satisfaction In The Emerging Digital Economy : A Case Study In An Urbanised Setting.
The digital economy is the new wave of economy sweeping the world. Countries that have positioned themselves to be...
Satisfying Women’s Status Desires : Role of Money Attitude and Consumer Vanity in Status Consumption
The recent financial crisis brought a decline in social status. As economy recovers, consumers restore their status by...