Selling With Heart and Soul: Transform Yourselves to be Sales Superstars
by Dr. Leow Chee Seng, Prof. Datin Paduka Dr. Samsinar Md. Sidin, Dr. Vincent Leong Wing Sum
The old paradigm in business talks about mass production and selling to the masses with a particular product or service. In the current scenario of business, we go for mass customisation and a holistic approach to engage the customers. Being a sales people is not just about closing sales and bringing in revenue for the company, it is the whole experience for the customers and how you create value for the customers. Nowadays, customers are becoming smarter and smarter. They would look for the best products and the right prices before engaging into a buying decision. Hence, the stiff competition is there. We strongly believe in bringing human from the perimeter to the centre of heart and soul.
The following principles guide us to write this book: All the selling and marketing strategies do not endanger life All the selling and marketing strategies do not influences the faith and the faith we have in God All the selling and marketing strategies do not stop us fromgetting the right knowledge All the selling and marketing strategies do not influences posterity that influence the continued growth of human being ISBN:9780957476295
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