Brewing Enterpreneurial Success Through Innovation & Diversification – A Case Study On Sapura Group Of Compaies

by Mohd Huzaifah Mohamad Zin

Abstract

Established in 1975, the Sapura Group is a 100 percent Malaysian-owned technology-based organization. From a humble beginning as a telecommunications infrastructure & service e Group has expanded and diversified its businesses across four major business areas, Oil & Gas, Secured Technologies, Industrial & Automotive Manufacturing, and edge & Education. For over three decades, the Sapura Group has taken the lead in the ion and development of strategic technologies. Sapura listed entities are; Sapura Industrial Berhad, Sapura Resources Berhad, and SapuraCrest Petroleum Bhd.

In this case study, we will see how innovation and diversification in business play important n nurturing entrepreneurial drive. Founded by Tan Sri Dato’ Seri Ir. Shamsuddin bin Abdul Kadir, the Group has grown into a vastly diversified business conglomerate. The story beind Sapura’s successful journey lies within a great entrepreneurial drive led by Tan Sri Shamsuddin. 

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