RESEARCH & PUBLICATIONS

The discussion centers around the different facets of the external environment of Malaysia Airline specifically...

Increasing competition in the grocery retail sector in Malaysia has moved many retailers regardless of size, to find...

The aim of this study is to investigate the impact of parent’s perceived service quality on satisfaction and trust. It...

The slow growth of grocery products in Malaysia since the Asian financial crisis and the influx of multinational and...

Building up loyalty through relationship marketing as in the case for a budget hotel has been found to be a long term...