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Effects of emotional labor on customer outcomes: tourists’ perspectives

by Hasmizawati Halim | Jan 7, 2021 | Journal, Book, Samsinar Sidin

KMC > Journal & Publications Journal / Publication Effects of emotional labor on customer outcomes: tourists’ perspectives  by Lee Shin Yiing, Assoc. Prof. Dr. Yuhanis Abdul Aziz, Prof. Datin Paduka Dr. Samsinar Md. Sidin and Prof. Madya Dr. Rosli Saleh...

Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families

by Hasmizawati Halim | Jan 7, 2021 | Journal, Samsinar Sidin

KMC > Journal & Publications Journal / Publication Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families  by Prof. Datin Paduka Dr. Samsinar Md Sidin and Mary Anjang Proceedings of the 1996 Multicultural Marketing...

Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective

by Hasmizawati Halim | Jan 7, 2021 | Journal, Samsinar Sidin

KMC > Journal & Publications Journal / Publication Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective  by Siti Rahayu Hussin, Dr. Tan Ho Soon and Prof. Datin Paduka Dr. Samsinar Md. Sidin Pertanika Journal Social...

Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products

by Hasmizawati Halim | Jan 7, 2021 | Journal, Samsinar Sidin

KMC > Journal & Publications Journal / Publication Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products  by Prof. Datuk Seri Dr. Md Zabid Abdul Rashid, Prof. Datin Paduka Dr. Samsinar Md Sidin and Siti Hawa Daud...

Satisfying Women’s Status Desires : Role of Money Attitude and Consumer Vanity in Status Consumption

by Hasmizawati Halim | Jan 7, 2021 | Journal, Samsinar Sidin

KMC > Journal & Publications Journal / Publication Satisfying Women’s Status Desires : Role of Money Attitude and Consumer Vanity in Status Consumption  by Dr. Carol Teo Boon Chui and Prof. Datin Paduka Dr. Samsinar Md Sidin Association for Consumer...
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