Wave Retail Banking Effect on Customer Satisfaction in Retail Supply Chain in Bangladesh

by A. K. Mahbubul Hye , Mahadi Hasan Miraz, Md. Mamun Habib

June 2020


The study explores the various facets of different wave retail banking models, including their merits, demerits are security issues, to share the wave retail wave banking implementation in Bangladesh. Apart from that, this research evaluates the current status and preparedness of banks to facilitate wave retail banking in Bangladesh. To developed smooth operation and application of wave retail banking in Bangladesh. This research focuses only on renown Banks in Bangladesh. This trend contributes towards the anticipated growth of wave financial information services, funds transfer, bill payment and presentation, account management and customer service solutions.

Therefore, this research use the Unified Theory of Acceptance and Use of Technology (UTAUT). Also, To conduct the study primarily as well as secondary data have been collected 100 users of the bank account holder in Dhaka city were interviewed to know about their interest about cashless wave banking in the retail market. In order to analyze the data, we use SPSS for pilot test and PLS for data analysis. The elaborate the current wave retail executing infrastructure of Bangladesh. Also, understand the awareness and readiness of customers satisfaction regarding wave retail banking in retail market supply chain management. This study creates a sensation among the bank and consumer satisfaction in the use of wave retail banking.

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