Transforming ASLI, Enhancing Sustainability

by Nur Hazwani Binti Adam

February 2021


This case study is based on primary research built on the interview with the Executive Director of Asian Strategy & Leadership Incorporated (ASLI), Dr Praha Koran. Secondary data was also sourced by desktop research – article’ reports, journals and publications. ASLI was conventional in 1993. Tan Sri Jeffrey Cheah holds the ownership of this company. The board of directors consists of Tan Sri Dato’ Seri Dr Jeffrey Cheah AO, Tan Sri Datuk Seri Razman M. Hashim, Tan Sri Dato’ Dr Ramon V. Navaratnam, Dato’ Chew Chee Kin, Dato’ Dr Lee Weng Keng, Datuk Seri Wong Chun Wai and Dato’ Ng Tieh Chuan.

The company’s primary activities are managing the events for the non-profit organisation. The event is to create a dialogue of thought and intellectuals between the government, business, and civil society in Malaysia to influence and bring about change in public policy for humanity’s progress.

During the years 1993 to 2020, ASLI has made many changes in this business. In 2018, after Tan Sri Dr Micheal Yeoh resigned as founder and was replaced by the new Acting Chief Executive Officer, Ms Melissa Ong’s business pattern has changed drastically.

This case study’s fundamental aim is to examine in detail the implementation, progression, success, and accomplishments of ASLI, which are considered or are in the midst of organisational development (OD) activities. With the analysis outcomes, alternatives will derived, and recommendations proposed in this case study.

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