Factors Influencing Market Penetration Of Takāful Industry In Malaysia : (1985-2008)

by Assoc. Prof. Dr. Omaima El Tahir Babikir Mohamed and Prof. Datuk Dr. Syed Othman Alhabshi, Prof. Dato’ Kamaruddin Sharif

International Journal of Management Sciences, (2013) Vol. 1, No. 12 ,Pages 470-481

Abstract

This research provides insights into the factors influencing Takāful penetration rate of the Malaysian Takāful industry for the period 1985–2008. Its objective is to identify the factors that influence the market penetration from the perspective of Takāful participants. Data was collected through a survey and was analyzed using SPSS software. Employed techniques was Cross Tabulation & Chi-Square tests.

It was found that the factors influencing Takāful penetration were age, gender, religion, marital status, education, income, awareness, product varieties, and knowledge of staff and agents of Takāful. The research findings suggest the need to increase product varieties, training of staff and agents to enhance their product knowledge, technical and Shariăh knowledge as well as to intensify the level of awareness.

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