Effects of emotional labor on customer outcomes: tourists’ perspectives
Research on service employee emotions has gained much attention since the quality of service delivery relies heavily...
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Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective
Like many other service organizations, higher education institutions may want to review their marketing strategies in...
Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products
This paper examines the Malaysian consumers attitudes and purchases toward local versus imported made goods. More...
Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families
The objectives of this study are to investigate the degree of wives’ involvement and the effects of sex role...
The attitudes of Malaysian students towards advertising
Advertising is one of the four components impromotion mix. It has been considered as an important tool by firms...
Antecedents Of Satisfaction In The Emerging Digital Economy : A Case Study In An Urbanised Setting.
The digital economy is the new wave of economy sweeping the world. Countries that have positioned themselves to be...
Satisfying Women’s Status Desires : Role of Money Attitude and Consumer Vanity in Status Consumption
The recent financial crisis brought a decline in social status. As economy recovers, consumers restore their status by...
The Relationship between Strategic Information System and Business Strategies in Malaysia
The relationship between strategic information system and business strategy of the firm has often been raised among...
Measuring Readiness, Acceptance and Satisfaction of Innovative Digital Economy: Preliminary Findings
The paper addresses the need to investigate the social, cultural, and consumer environmental factors that help build a...
The attitudes of Malaysian students towards advertising
Advertising is one of the four components impromotion mix. It has been considered as an important tool by firms...
Determinants and Influence of Wives’ Sex Role Orientation in Urban Family Purchase Decision Making in Malaysia
Changes in the socio-cultural environment such as emergence of women with dual careers entail that dimensions of their...
Exploring Influences of Consumer Socialization Agents on Branded Apparel Purchase among Urban Malaysian Tweens
Tween consumers today interact with brands, television media and friends as their main agents of socialization. These...
