Case Study: An Olympic Size Swimming Pool In The City

by Assoc. Prof. Dr. Mohd Yaziz Mohd Isa, Nor Azami Rosli and Prof. Dr. Zulkifflee Mohammed

  • Proceedings of 23rd International Business Research Conference
  • 18 -20 November, (2013) Marriott Hotel, Melbourne, Australia


An Olympic size pond in the central town of Seremban, a city south of Kuala Lumpur catches the attention of many people entering town. Most of Seremban folk are aware that the pond is actually an abandoned shopping complex project. It is among one of the projects abandoned during the economic downturn in the late 1990s.

However, 15 years later, the state government announces to revive the abandoned Olympic size pond’s project as part of the Greater Kuala Lumpur/Klang valley National Key Economic Area Initiative. This real case study illustrates several issues surrounding an abandoned commercial project that is of public interest. Many of these issues remained unresolved until today.

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