Abstract

The growth of the convenience stores in petrol stations have evolved dramatically, with all of the operators now shifting their focus to convenience stores, reflecting their intention to expand their retail company beyond the delivery of petroleum goods. This study is unique in its attempt to comprehend the aspects influencing consumer satisfaction.

A total of 101 set of questionnaires were distributed to shoppers of Buraq Mart convenience in Sik, Kedah. The quality of traditional market services is less competitive when compared to modern markets.

The condition occurs due to perception that traditional retails are slum, chaotic, muddy, dirty, and lack of facilities such as limited parking area, smelly and dirty trash cans, hallways, narrow and so on. Prices, products, employee services and atmosphere are important factors for customers in creating customer satisfaction and loyalty.

Please request the Thesis from us via the button below.