Political Marketing: Social Media Content and Its Influence on Voters’ Loyalty To Political Leaders
A brilliant social media strategy in politics has become more important to political campaigns in the last decade....
UR THESIS
Challenges in Managing Oil Palm Nursery and Effects of Fertilization on Oil Palm to Increase Production and Profitability
Tissue culture-derived planting materials have been proven to outperform the productivity, in which most clones have...
Employees Work Performance and Its Relation to Work Place Surroundings Changes: Case study on Alam Dingin Air Conditioning Engineering Sdn Bhd (HVAC Vendor for Oil and Gas Sector)
Oil and gas industry has been recently affected globally due to the COVID 19 pandemic. Many players in the industries...
The Factors Affecting Consumers’ Online Shopping Behavior during the Covid-19 Pandemic: The Malaysia Perspective
The purpose of this study was to examine the factors that given effects towards consumers’ online shopping behavior in...
Factors Affecting the E-Wallet Adoption in a Cashless Society
E-wallets are one of the fastest-growing payment trends in Malaysia. Whilst cash payments continue to be the most...
Factors Affecting Downsizing in Property Industry during Covid-19 Pandemic: A Study in Property Industry at Johor Bahru
The title of my study is “Factors affecting downsizing in company during Covid-19 pandemic: A Study in Property...
Tourism Recovery Strategy against COVID-19 Pandemic: A Study on the Malaysian Hotel Industry
This paper intends to examine the tourism recovery strategy against Covid-19 pandemic by using the Malaysian hotel...
A Content Analysis on Factors Contributing towards Successful Change Management in Organisations
Past studies have repeatedly shown that more than 70% of all change initiatives end in failure, and this is largely...
Malaysia Cashless Economy: Analysing E-Wallet Payment Solution Through Satisfactions
In 2011, Bank Negara Malaysia published a 10-year blueprint stating their objective for Malaysia to become a cashless...
The Impact Of Financial Literacy On The Adoption Of Fintech And Defi Applications
Financial Technology (FinTech) advancements have shifted the banking and financial industry’s services into a...
Factors affecting the Selection of Destination for Business Events: A Study on the Perception of Malaysian Event Organizers
The business event industry is among the fastest growing areas in any country. The industry has grown tremendously...
Factors affecting Consumer Buying Behaviour Relating to Household Expenditure in Malaysia during Pandemic Covid-19
This research conducted with a purpose to analyse few factors relating to consumer purchasing behaviour of household...
