Abstract

Effective Communication systems helps an organization to uplift their organizational effectiveness and productivity. An organization like Appraisal Property Management Sdn Bhd (APM) could boost up their effectiveness if there was a strong communication bond between the employees in their organization. The main objective of the study was to find out what were the definite aspects of an effective communication system in an organization, to analyse what the potential criterions on which an organization can boost up the effective communication system and how the lack of an effective communication system can negatively impact organizational growth and productivity. The research questions were 1) Does effective communication help in the achievement of APM’s performance excellence goal? and 2) How can effective communication bring about much higher productivity among APM employees? The research design for the study was based on quantitative analysis with the presentation of an epistemological approach. The study population were 140 employees at APM. It was found that effective communication planning within the organization can manage to channelize proper on-time information so that possible directions and related action-based approaches can be specified and standardized. The standard communication specifications and engagement need to be managed so that focused long-term action adjustment gets managed effectively. Conversely not having the standard action-related prospects and ineffective coordination can generate various difficulties as the proposed work directions do not get managed.