Asean Regional Entrepreneurship Report 2015-2016
Engaging countries to engender positive policies for sustainable growth is far from simple. This regional report...
RESEARCH & PUBLICATIONS
Professor Datin Paduka Dr. Samsinar Md. Sidin
Link between brand personality and brand loyalty in sportswear brand among Malaysian consumer
Brand personality plays a critical role in customer loyalty, and also has profound effects on a company’s brand...
Understanding the Individual Values of Working and NonWorking Wives in Malaysia
Changes in the socio-cultural environment such as the emergence of dual career for women are seen to be an influence...
The Influence of Emotional Labour Strategies on Customer Satisfaction and Word of Mouth Recommendations in Group Tours
Service employees are required to create and maintain a positive emotional disposition during a service encounter to...
Measuring Customers’ Perceived Service Quality in Hotel Industry
This research attempts to study customer’s perceived service quality in the hotel industry. This paper aims to...
Differences between service quality and customer satisfaction: Implications from tourism industry
Researchers in marketing field attempt to differentiate between service quality definition and customer satisfaction...
Effects of emotional labor on customer outcomes: tourists’ perspectives
Research on service employee emotions has gained much attention since the quality of service delivery relies heavily...
Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective
Like many other service organizations, higher education institutions may want to review their marketing strategies in...
Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products
This paper examines the Malaysian consumers attitudes and purchases toward local versus imported made goods. More...
Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families
The objectives of this study are to investigate the degree of wives’ involvement and the effects of sex role...
Antecedents Of Satisfaction In The Emerging Digital Economy : A Case Study In An Urbanised Setting.
The digital economy is the new wave of economy sweeping the world. Countries that have positioned themselves to be...
Satisfying Women’s Status Desires : Role of Money Attitude and Consumer Vanity in Status Consumption
The recent financial crisis brought a decline in social status. As economy recovers, consumers restore their status by...
