Perceptions of advertising and celebrity endorsement in Malaysia
The purpose of this paper is to examine the overall perceptions of Malays, Chinese, and Indian consumers towards...
RESEARCH & PUBLICATIONS
Professor Datin Paduka Dr. Samsinar Md. Sidin
Impact of psychological ownership on the performance of business school lecturers
The purpose of the present article is to investigate the impact of psychological ownership, job performance, job...
Acceptance of novel products: the role of religiosity, ethnicity and values
The purpose of this paper is to establish and test the role of religiosity, ethnicity, individual basic values, and...
A new model for work stress patterns
This study tests a new work stress model by evaluating the major work stress sources and work stress coping strategies...
Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty
The basic objective of this study is to analyze the direct and indirect impacts of standardization and customization...
