Marketing in Venus: Perspectives from the Heart
Marketing in Venus: Perspectives from the Heart is a book on Marketing with the emotional attachment. It emphasizes...
UR JOURNALS & PUBLICATIONS
Selling With Heart and Soul: Transform Yourselves to be Sales Superstars
The old paradigm in business talks about mass production and selling to the masses with a particular product or...
Sourcing Practices of Manufacturers in the Malaysian Electronics and Electrical Products Industry
The main objective of this stud}’ was to identify the sourcing practices currently followed in the electrical and...
Income diversification for future stable Economy in Saudi Arabia: an overview of the tourism industry
Since the fall of global oil price in 2014, OPEC leader countries start reducing their dependence on oil income. Saudi...
The Antecedents of Brand Equity Development on Malaysian Interment Service Providers
This study attempts to identify the critical antecedents in the formation of solid brand equity in Malaysian Internet...
Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust
Awareness about environment has found its place in consumer’s mind set. During the past decades, consumers considered...
Development and Validation of Female Hedonic Orientation Scale
This paper seeks to develop and validate a Female Hedonic Orientation Scale (FHOS). Methodology utilized mixed method...
Income diversification for future stable Economy in saudi arabia: an overview Of the tourism industry
Since the fall of global oil price in 2014, OPEC leader countries start reducing their dependence on oil income. Saudi...
The Antecedents of Brand Equity Development on Malaysian Interment Service Providers
This study attempts to identify the critical antecedents in the formation of solid brand equity in Malaysian Internet...
Sourcing Practices of Manufacturers in the Malaysian Electronics and Electrical Products Industry
The main objective of this study was to identify the sourcing practices currently followed in the electrical and...
Regulating Malaysia’s Private Health Care Sector
The unprecedented growth of the private medical sector since the 1980s has had wide-ranging implications for the...
The 8th Globelics International Conference: A Summary
In the mid – 1980s, there emerged a ‘paradigm shift’ with the adoption of the market ideology in the light of changed...
