Practice of Management by Exception by Housing Developer during Covid19 In Malaysia

by Fatma Sophia Binti Mohd Amin @ Che Min

2021

Abstract

This case study is based on primary research built on the interview with the Managing Director of Maju Bina Sdn Bhd (MBSB), Encik Iqbaal and the Senior Human Resource Manager of MBSB, Puan Rosnah. Secondary data was also sourced by desktop research – articles, reports, journals and publications. MBSB was incorporated on 6th November 2006 which wholly owned by a Bumiputera.

It is a subsidiary of the thirty (30) years experienced contractor who becomes a developer. MBSB is a subsidiary to the MJB Group of Companies. The ownership of this organization is held by three (3) directors which is also the Board of Directors for the Group. MBSB consist of 20-50 employees which is also the employees of the group. And amongst them, there are only nine (9) employees who are directly handling and managing the technical operation of the property development of MBSB i.e., marketing, credit, development, liaison, and technical.

MBSB has a few big projects with the Government and even have a few private projects around Malaysia. One of the current ongoing projects of MBSB is called The Utopia, a three (3) phases project consist of a shop office, an affordable homes apartment and a high-rise condominium which situated in a very strategic location in Klang Valley and worth half a billion. The project is targeted to be completed in the year 2021. Due to the big portfolios, the organization requires a high investment with a volatile returns to ensure that they are not jeopardise the property market and their reputation as a property developer in the country.

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