UR JOURNALS & PUBLICATIONS

East and Southeast Asian think tanks are often described as small, new, multi-issue organisations that avoid offending...

This is a preliminary study which examines the impact of the “Private Healthcare Facilities and Services Act 1998 (Act...

The thesis assesses the degree to which the Malaysian government exerts influence over the activities of private...

Transmile Group Berhad (Transmile), an investment holding company involved in the provision of air freight, aircraft...

Private health insurance has become important in the funding of healthcare in Malaysia. However, there have been...

In this article, we examine the critical leadership practices that herald the capacity of public agencies to...

KMC > Journal / PublicationPakistan-Malaysia Relationsin Higher EducationProceedings of One – Day International...

Brand personality plays a critical role in customer loyalty, and also has profound effects on a company’s brand...

Changes in the socio-cultural environment such as the emergence of dual career for women are seen to be an influence...

Service employees are required to create and maintain a positive emotional disposition during a service encounter to...

This research attempts to study customer’s perceived service quality in the hotel industry. This paper aims to...

Researchers in marketing field attempt to differentiate between service quality definition and customer satisfaction...