Abstract

The presence of the new Chief Executive Officer (CEO) has changed the prospects of A&W Malaysia Sdn Bhd to be on the right track. George Ang who is also a successful entrepreneur who is the owner of Inter Mark Resources Sdn Bhd (IMRSB). The F&B group in revenue valley holds its own chain of restaurants, Manhattan Fish Restaurant and more than 100 other restaurants under Revenue Valley. Revenue Valley Sdn Bhd a Malaysian-based investment holding company which owns Manhattan Fish Market, New York Steak Shack and Tony Roma’s franchise for Malaysia.Majority investment in a strong Malaysian company.

Sector focusing F&B and Acquisition Date in Jan 2012. Ownership 85.8% .Inter Mark Resources Sdn Bhd (IMRSB) has successfully bought Malaysia’s oldest fast food chain company A&W from KUB Berhad. The other entity responsible for performance at A&W, is the former chief executive officer and group managing director of KUB Malaysia Berhad, Dato Wan Mohd Nor Wan Ahmad.

This brief meeting took place in April as he was the former my head department, when i worked at A&W Malaysia for almost 8 years. (2007-2015). Additional data was also obtained from the public communications department KUB Malaysia Berhad, Mrs Norashekin Binti Yusof. Additional data assistance from Terengganu Development Malaysia by Mr Muhammad Azrain Bin Mohd Kasim Senior Manager of Terengganu Development Malaysia Berhad. Secondary data were taken and analyzed only from desktop research – articles, reports, journals and publications.

A&W Malaysia began to create the history of the first restaurant to open in Jalan Tuanku Abdul Rahman, followed by the first A&W Malaysia restaurant to open a Drive-in concept in Petaling Jaya. A&W Malaysia is fully controlled by Inter Mark Resources Sdn Bhd (IMRSB), Leading by George Ang is the CEO of the company and A&W Malaysia (100%).

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