Research on Influencing Factors of Customer Satisfaction in Shujiuxiang O2O Model under the background of COVID-19 Now, the development of China’s economy is still affected by the novel coronavirus, especially the consumption... Read More
Influence of Live Commerce on Purchase Intention among Generations in Malaysia Live commerce or live broadcast in this industry has emerged from rapid development in these recent years. In... Read More
Marketing Strategy Transformation and Future Development of Chinese Enterprises With the rapid development and changes of the Chinese market, the transformation of marketing strategy has become an... Read More
Factors Influencing Employee Motivation and The Impact on Employee Performance in The Electrical & Electronics (E&E) Companies in Penang, Malaysia The drive on this research project is to research the factors contributing and influence employee motivation and its... Read More
Halal Logo And Product Quality Moderated By Pricing To Influence Purchase Intention Halal products are now considered the standard of choice and have become increasingly popular in recent years among... Read More
Influence of psychological status during COVID-19 on staff management of hospital disinfection supply center To pay attention to and understand the mental health status and related influencing factors of staff in hospital... Read More
The Role of Digital Marketing as Business Development Strategy for SMEs and Start-Ups in Malaysia The purpose of this research proposal is to study the role of digital marketing adoption as a business development... Read More
Technology factors affecting work efficiency of Legal Sector During Covid 19 Pandemic as a New Norma in Malaysia In the legal sector, there is more discussion than ever about the idea of “Legal Tech” and its effects on... Read More
The Mediating Effect of Climate Change on the Relationship between Energy Resources and Cost – Saving Sustainability and Energy Security in Sabah, Malaysia With a current projected nameplate capacity of 900 MW and a peak demand of about 700 MW, Sabah has a 28% reserve... Read More
Ethical Leadership, Leadership Effectiveness, And Micromanagement Influenced Employee Turnover Intention: The Mediating Role Of Job Insecurities The Covid-19 pandemic has created uncertainty and job insecurities for many employees, leading to an increased... Read More
External Factors Influencing Unemployment among Fresh Graduates Unemployment among fresh graduates is a worrying issue that happen in Malaysia. The continuous upward trend shows that... Read More
Sustainability-Driven Entrepreneurship: A Strategic Management Approach For Eco – Friendly Businesses The major goal of this thesis is to produce just a, environmentally green cognizant brand. An ethical fashion... Read More