Development and Validation of Female Hedonic Orientation Scale
This paper seeks to develop and validate a Female Hedonic Orientation Scale (FHOS). Methodology utilized mixed method...
RESEARCH & PUBLICATIONS
Professor Datin Paduka Dr. Samsinar Md. Sidin
Income diversification for future stable Economy in saudi arabia: an overview Of the tourism industry
Since the fall of global oil price in 2014, OPEC leader countries start reducing their dependence on oil income. Saudi...
The Antecedents of Brand Equity Development on Malaysian Interment Service Providers
This study attempts to identify the critical antecedents in the formation of solid brand equity in Malaysian Internet...
Sourcing Practices of Manufacturers in the Malaysian Electronics and Electrical Products Industry
The main objective of this study was to identify the sourcing practices currently followed in the electrical and...
Development and Validation of Female Hedonic Orientation Scale
This paper seeks to develop and validate a Female Hedonic Orientation Scale (FHOS).Methodology utilized mixed method...
Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust
Awareness about environment has found its place in consumer’s mind set. During the past decades, consumers considered...
Impact of Environmental Factors as Moderator on Export Marketing Performance in Wooden Furniture Industry
There has been a significant increased in the quantity and quality of international and export marketing research with...
Determining Critical Success Factors for ICT Readiness in a Digital Economy: A Study from User Perspective
Achieving high level of ICT readiness is being increasingly heralded as one of the critical success factors for...
A Preliminary Investigation of Adolescents’ Perception of the Role of Internet in Parent Consumer Socialization
The present realm of socialization agents studies is restricted to consumer socialization of children. Lately, several...
Relationship between work‐family conflict and quality of life: An investigation into the role of social support
The main purpose of this study is to link work-family conflict, quality of work and non-work lives, quality of life...
An exploratory study of factors influencing the college choice decision of undergraduate students in Malaysia
The higher education services industry in Malaysia has been given a boost in the 1990s by the Government’s policy...
Perceptions of advertising and celebrity endorsement in Malaysia
The purpose of this paper is to examine the overall perceptions of Malays, Chinese, and Indian consumers towards...
