An Analysis Of Corporate Social Responsibility Awareness And Practices Among Malaysian Indian Entrepreneurs

by Pushpa Rani

Abstract

Corporate social responsibility (CSR) also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large. 

The practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses. 

The objective of this paper is to examine the extent of awareness and practices of corporate 

social responsibility (CSR) initiatives under taken by Indian companies in Malaysia, and to study its relevance in Workplace Policies, Environmental Policies, Marketplace Policies, Community Policies and Company Values.

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