Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective
Like many other service organizations, higher education institutions may want to review their marketing strategies in...
RESEARCH & PUBLICATIONS
Professor Datin Paduka Dr. Samsinar Md. Sidin
Impact of psychological ownership on the performance of business school lecturers
The purpose of the present article is to investigate the impact of psychological ownership, job performance, job...
Acceptance of novel products: the role of religiosity, ethnicity and values
The purpose of this paper is to establish and test the role of religiosity, ethnicity, individual basic values, and...
A new model for work stress patterns
This study tests a new work stress model by evaluating the major work stress sources and work stress coping strategies...
Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty
The basic objective of this study is to analyze the direct and indirect impacts of standardization and customization...
