Web-based AR Advertising & Branding for Proton
Company

by Ashraf Abbas M. Al-Modwahi, Behrang Parhizkar, Arash Habibi Lashkari

IJCSI International Journal of Computer Science Issues, Vol. 9, Issue 2, No 3, March 2012

Abstract

Advertising and branding are so important in our business world. Web-based AR Advertising & Branding (ARAB) system is going to be developed using web-based augmented reality technology to make advertising and branding more attractive. Augmented reality (AR) is no. 3 of the top 10 technologies in this age, it supports the real environment with synthetic environment to give more details and meaning to the objects in the real word, it takes a real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the object.

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